Immersive Italy, The journey starts online
Thanks to Virtuarium technology, Immersive Italy creates authentic immersive digital twins of Italian regions: explorable environments, multilingual virtual assistants and spaces for events and digital experiences.
The project aims to become a new digital ecosystem where tourism, culture, local business and global community meet and grow together, with respect for places and people.
Let's build a virtual, immersive and accessible space, where anyone can explore Italy in a sustainable and engaging way. Our ecosystem allows tourists, businesses and territories to meet, tell each other and grow together, reducing overtourism and facilitating more informed travel choices.
We exploit the potential of immersive technologies to redefine the way in which tourist destinations are promoted, told and experienced.
We want to contribute to local development, generating new business opportunities, education and connection for everyone.
Immerse yourself in a unique experience that allows you to explore Italian squares like never before. Local businesses gain visibility and interact with tourists in an innovative way.
Value local heritage in a sustainable way, manage tourist flows by counteracting overtourism and promote your excellence in a digital ecosystem projected towards the future.
Discover lesser-known destinations, plan your trip in a more informed and conscious way, and experience an exciting preview of your next Italian adventure, overcoming any physical barrier.
Get unprecedented visibility, reach a global audience and talk about your business in an innovative and engaging way, creating new business opportunities.
Behind the project: our identity and the support of the Campania Region for cultural enhancement.